Lesson #4 - Accepting Payments

 You want to make your transactions comfortable so that you client is satisfied without putting yourself through a loop to get paid. The following payment methods work best.

Checks/Money Orders – You can have your client mail in a check or money order and once it clears you can send them your proposal which will be covered in part 4.

This generally takes longer for you to get paid but still worth the effort. Credit Cards – If you have a merchant account then this is going to be your best bet when accepting payments. If you don’t have a merchant account, it is highly suggested that you get one. The monthly fees and charges vary, so be sure to do
your research.

1ShoppingCart – www.1shoppingcart.com If you’re going to be accepting credit cards and your in this business for the long haul I suggest using 1ShoppingCart as your merchant and credit card processor.

They have easy integration so it’s easy for you to add payment links to your sites.

First Data – www.firstdata.com I have a First Data account, they are good for taking orders over the phone because once you login in they have the order form there for you. Integrating First Data is a tougher process.

PayPal Payments PRO – www.paypal.com PayPal PRO is different from a regular PayPal because it is setup to where you clients/customers can enter their credit card information without having a PayPal account.

PayPal Standard

MY TOP RECOMMENDATION is PayPal because it is fairly simple to use and you can still have business owners pay you using their credit cards. Sign up for PayPal and once you login, look for the merchant tab to create your order links. You are instantly approved for a PayPal as long as you can verify your information.

On top of that you can receive a PayPal debit card 60 days after having your account so that you can use your card anywhere. This means you don’t have to wait on money to transfer you can go right up to an ATM to pull money out or use it make purchases.

Final Words

Ensure that your clients know when and how much their payments are so that there is no confusion. Nothing is worse than bad communication.
Regards,
Off Line Products
http://offlineproducts.com



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Lesson #3 - 3 Different Business Models

 There are many different business models that you can use in order to start a successful offline marketing business. I cover the three most common business models and the types of services that you will provide.

Each model is listing according to how easy they are to implement based on your experience level.

Business Model #1

Provide One Service at low price – This allows you to focus on one thing so that you will better over time. By providing one service allows you to make quick cash so that you can bootstrap your business.

After you’re making decent income providing this one service you can add on more services or increase your prices to expand your business. These services could include:

• SEO Site Optimization • Article Writing • Link Building • Site Design (using templates)


Business Model #2

Sell Marketing Packages – You want to charge a higher price for your marketing packages. I will be going over what types of marketing packages to offer and what price range you should stay in to make it worth your while. You can easily outsource and make this a hands free business.

Business Model #3

Recurring billing – you make monthly money, guaranteed income for a period of time, upfront work with monthly maintenance, 3 month, 6 month, 12 month, 24 month, can easily be outsourced.

These can be additions to your marketing packages. Say for instance you charge $600 for your SEO package, which is for a period of 30 days. You can bill every 30 days to keep their services going.

If you’re like me when I started you will want to start doing all three business models at once so you can make the highest amount of money possible. The key is to start somewhere you want to get comfortable so you will eventually know what you’re doing. Don’t chase too many things at once; get good at one business model and then upgrade. There is always room for expansion once you know what you’re doing.

Regards,
Off Line Products
http://offlineproducts.com


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